There has been a considerable shift in the market place in the past 20 years, and friendly giants of our childhood are rapidly disappearing. No longer is there a Gimbels or Marshall Fields to fulfill our department store “daze”. Entertainment browsing has diminished with the demise of Blockbuster, Borders and Tower Records. Do we mourn the loss of these brick and mortar institutions? Not if we remember what it was we actually lost; cavernous buildings overstocked with cookie-cutter items, devoid of any semblance of customer service. 
Today’s customer has the luxury of shopping whenever the whim strikes them; for whatever they desire, at an easily comparative price, to be delivered directly to them. All of this is accomplished 24 hours a day, in their bunny slippers and without leaving their sofa. All that’s needed to shop today is a smart phone or a laptop. Unless….the shopper is looking for something MORE! This is exactly why vomFASS exists today and will thrive in the future. “Something MORE” is what vomFASS specializes in. More than a mere purveyor of oils, vinegars and spirits, vomFASS offers the customer an experience through their unique “try before you buy” philosophy. European in heritage and tradition, this consumer-friendly technique continues to drive business and grow the customer base through a dedicated and knowledgeable staff bent on customer satisfaction. Apart from the occasional free sample at a grocery store or ice cream shop, how often is there the opportunity to try a variety of different products to decide which one tastes the best? For most people here in America, that list is often very short. At vomFASS almost every flavor can be sampled right inside the store––not only giving customers a completely new and exciting way to shop, but also giving them full confidence that the products they're buying are truly exceptional and right for them. In addition to the popular sampling of products, vomFASS also offers the unique opportunity to “mix and match“ from their impressive array of oil and vinegar varieties. Customers no longer have to settle for a standard balsamic and olive oil combo, but instead will be offered unexpected pairings from the knowledgable staff. Customers are encouraged to experiement with combinations and are guided through popular, established pairings. There is a unique opportunity for customers to learn more about the products they use and at the same time to take a mini culinary class. Through tasting and experimenting in the shop, the customer can custom design pairings perfectly suited to their family’s tastes. It is this highly personal, experiential philosophy that seperates vomFASS from the more traditional and expected shopping encounter. It is easy to see why discussions and predications over the direction consumers will be taking to fulfill their gourmet shopping needs has little impact on vomFASS shops. Until their smart phone offers a “try before you buy“ app, it is only at vomFASS where the customer can still have that “wow“ experience. What will never change is a consumer’s desire to experience new and exciting products and services. As long as the experience entices, the consumers will come.